Friday, November 16, 2012


Two technical video series scripted and produced entirely in-house byAirtex Vehicle Electronics™ won multiple honors – including “Best-in-Show” – in the 2012 Automotive Communications Awards, held in conjunction with the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. 
The awards are the latest in a long list of training achievements by the company’s technical services team, which develops an array of in-depth video case studies and other materials for professional automotive technicians, parts professionals and do-it-yourselfers.
The Airtex Vehicle Electronics technical and diagnostic video series was judged “Best-in-Show” in the Business-to-Business category and also received the award for Best Use of YouTube Video. This ever-growing series of hands-on diagnostic videos – available in English and Spanish languages – garners more than 160,000 views per month and is expected to exceed three million views on YouTube by the end of this year.
The Airtex team also won the Best Use of YouTube Video award in the Business-to-Consumer category for its series of “Airtex Innovations” videos, which highlight the company’s problem-solving, better-than-original equipment product designs for vehicles susceptible to known driveability issues.
“We have invested heavily in training resources that can have a real bottom-line impact on our customers’ businesses. These awards and the extraordinary popularity of our YouTube videos tell us we’re meeting that objective,” said Bill Nonnamaker, vice president of sales and marketing for Airtex Vehicle Electronics. “We were a pioneer in this space and we continue to build on our leadership through painstaking research into the issues that are facing today’s automotive professionals.”
Available through multiple YouTube channels, including “Airtextech,” as well as the website, the technical and diagnostic video series comprises dozens of case studies covering a variety of common and emerging diagnostic challenges. The most recent case study is “No-Code Misfire Mode 6 Diagnostics,” which offers timesaving tips for diagnosing intermittent misfires on Ford applications.
In addition to Web-based video training and an array of interactive resources offered through, Airtex offers a toll-free technical support hotline featuring Master and L1 ASE-certified technicians. This service is available at 1-800-486-7125, Option 3 (7:30 a.m. – 7 p.m. CST), or by email at

Silla Automotive Announces New Packaging Design And Box Material

COMPTON, Calif. – Silla Automotive introduced a new packaging design for its radiators at the AAPEX Show last week. This new design will further protect and support the radiator against damage during shipping and handling and reduce the chance of bending or warping while in transit, according to the company. 
The new packaging has the radiator strapped to a cardboard panel with two bands to form a module. This module is loaded into the box so the radiator is suspended on the module and firmly secured. Instapak foam is then inserted in each corner to further protect and cushion the radiator.
In addition, the quality of the box material itself has been improved and is much stronger, Silla says. The new packaging material is more rigid and will better withstand transportation damage. Also, the Instapak adds a second layer of protection to the cardboard insert. This is helpful in the event that the customer opens the box and cuts the strapping, but decides to return the radiator. The unit can be re-mounted onto the cardboard insert and strapped with tape, but if tape is not available, the radiator can still be safely re-packaged back in the box by re-using the Instapak inserts.
The company says it also plans to begin using a similar packaging design for its condenser products by adding a handle on the cardboard insert. Customers can grab the handle to pull out the condenser instead of pulling on the condenser tubing itself to gain leverage, further reducing the risk of accidental damage.
"Developing a package that protects radiators and condensers during shipping has been a long-standing challenge in our industry, but with these designs, we believe that Silla has accomplished this objective without adding significant cost to the product," Mark Hallsman, president and CEO of Silla.

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LIQUI MOLY displays products at AAPEX with far reaching benefits


LIQUI MOLY, ace manufacturers of high quality motor oils, additives, vehicle care products and service products were well represented at the AAPEX show. The company booth occupied a floor space of 800 sq ft and displayed a host of items from their product line which includes over 4000 items.
Among the motor oils and transmission oils, additives, etc, a series of new motor oils were presented which have been developed keeping in mind requirements of engines fitted in American and Japanese vehicles. Modern engines required specific engine oils that differ in properties. Use of the wrong motor oil can have devastating effects on the engine and cause wear and tear quicker while also reducing engine service lift and wide scale damage.
Besides displaying products at the AAPERX show, LIQUI MOLY also showcased its abilities in the new JIMCO X6 SCORE trophy truck from All German Motorsports in California. This 725 HP engine is lubricated with LIQUI MOLY Synthoil Race Tech 10W-60. This sturdy and highly capable truck is on its way to Mexico for Baja 1000 where it will participate in one of the world's toughest desert races.

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TRW Launches Premium Aftermarket Chassis Program At AAPEX

LIVONIA, Mich. – TRW Automotive Holdings Corp.used this year’s Automotive Aftermarket Products Expo (AAPEX) as a platform to launch an all-makes premium chassis program into the North American aftermarket.
TRW says it will draw on the company's more than 100 years of experience as a manufacturer of original equipment (OE) quality automotive technologies for this aftermarket offering, which complements TRW’s range of premium, all-makes disc brake pad parts.
The program will be introduced in two phases and will cover 95 percent of the vehicles in operation in North America, according to TRW. The first phase will consist of more than 2,600 SKUs and will be available from January 2013. The premium program will include control arms, ball joints, inner tie rods, stabilizer links, tie rod ends and assemblies, idler arms, and pitman arms and bushings. An additional 2,500 parts will follow by the end of 2013, the company says.
Mark Thorpe, product and marketing manager, TRW North American Aftermarket Group, commented, “We believe the time is right for this launch; that the market is ready for a viable alternative. Our experience in OE safety systems, combined with our commitment to testing our programs to the extreme, allows us to offer quality parts to the aftermarket that have been manufactured to work in perfect harmony, delivering superior safety, performance and comfort.
“TRW is a global company, with OE heritage and worldwide manufacturing capabilities. Working in tandem with our parent company also means that in the aftermarket business, we are in the unique position of being aware of forthcoming technological developments. We can tailor our programs to help future proof the area of vehicle maintenance and cater to the vehicles of tomorrow,” Thorpe said.
According to TRW, major program differentiators in the program include low friction technology where specified at OE level; all installation instructions and hardware kits – where appropriate – are included in the product box to save the installer time and avoid fitment error; the program is supported by the highest quality sales and marketing material, and will be backed by full technical support

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MAM Software Group Inc. : MAM Software enjoys successful AAPEX

11/15/2012| 01:39pm US/Eastern

MAM Software enjoys successful AAPEX MAM Software enjoys successful AAPEXMAM Software has enjoyed its most successful AAPEX show to date, with record numbers of visitors to its booth. Taking place each year in its traditional location at the Sands Expo Center, NV, AAPEX represents the $395 billion global motor vehicle aftermarket, and was attended this year by over 128,000 industry professionals.
New prospects and existing customers alike spent the week exploring the functionality of MAM's innovative new solutions, as well as updates to existing software such as:
  • Autopart - Latest generation point-of-sale, inventory and e-commerce solution
  • WMS - Comprehensive warehouse management system with PDA/scanner
  • EMI+ - Business intelligence tool for analysing company performance
  • E-commerce - B2B and B2C online trading solutions
  • Driversboard - Logistics management solution
"We were thrilled by the high levels of interest we experienced at AAPEX" said Brian Allibon, President of MAM Software Inc. "The Automotive Aftermarket Industry Week (AAIW) represents the most significant gathering of industry experts in the aftermarket calendar, and it is always refreshing to have a forum to meet with our customers and prospects face-to-face.

"Our success at AAPEX reflects the growing number of jobbers and WDs looking to modernize their business with a cutting-edge, Windows based management solution. At MAM we have enjoyed a very successful period of growth - over the past 18 months, 90% of the companies that evaluated Autopart selected it when changing systems. Following such a successful show, we fully expect that momentum to continue as we head into 2013."
For more information about MAM Software, and all of the products displayed at AAPEX, please or call (303) 638-4737.

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Sunday, November 4, 2012

Universal Lubricants’ ECO ULTRA® FlexPakTM Wins AAPEX 2012 New Packaging Award for Innovation

Universal Lubricants’ ECO ULTRA® FlexPakTM 
Wins AAPEX 2012 New Packaging Award for Innovation

Durable, Flexible Pouch Easier to Use and Better for the Environment

LAS VEGAS (November 1, 2012) Officials with the 2012 Automotive Aftermarket Products Expo (AAPEX) this week awarded Universal Lubricants®, the manufacturer and distributor of one the world’s most advanced motor oils, the 2012 New Packaging Award for Innovation for its ECO ULTRA® FlexPak™. The award was presented to Universal Lubricants during an AAPEX awards ceremony on Monday, October 29 in Las Vegas where the ECO ULTRA 1-quart FlexPak made its debut.

As the nation’s first retail motor oil packaged in a sustainable, flexible stand-up pouch, the ECO ULTRA FlexPak sets a new standard in U.S. motor oil packaging. Compared to conventional hard plastic bottles, the new durable, lightweight FlexPak is made with 25 percent less material, and offers consumers a faster, easier and cleaner way to change their oil. It also gives retailers and installers a unique opportunity to offer their customers a high-performance product in an environmentally responsible package.

“Packaging our high performance motor oil, manufactured with re-refined base oil, in flexible pouches is what we call eco-innovation,” said John Wesley, CEO of Universal Lubricants. “The FlexPak’s ease of use and environmental benefits make it good news for service centers, retailers and consumers. We’re thrilled that the AAPEX New Packaging Showcase has recognized this significant step forward in motor oil packaging.”

The 2012 New Packaging Showcase award winners reflect the highest standards in packaging design set by the Institute of Packaging Professionals. Ben Miyares, president of the Packaging Management Institute, judged this year’s entries on five criteria:

·  The package demonstrates an application of a “new idea” or a creative use of existing ideas.
·  It makes use of new design, material or technique.
·  The package successfully transfers packaging principles from other industries.
·  It reflects important new marketing strategies.
·  The package reflects new manufacturing advances.

ECO ULTRA Synthetic Blend Motor Oil is made from high-quality re-refined base stocks and blended with premium performance additives. It has been the choice of many installers, service centers and fleet companies across the country for more than three years.

The tough, three-layer ECO ULTRA FlexPak features a pour-spout that prevents the traditional glugs and bubbles from bottles that cause splatters and spills. The FlexPak has a polyethylene barrier that provides superior burst and seal strengths required for the rigors of oil. A larger, 5.1 quart FlexPak will be available next year.

ECO ULTRA currently is available for sale in 1-quart FlexPaks on and at selected installers and service centers throughout the U.S. For more information and to order, visit or call 1.800.444.OILS.

Metal Rescue™ Receives a Sixth Award with 2012 AAPEX Product Showcase Award

Metal Rescue™ Receives a Sixth Award with 2012 AAPEX Product Showcase Award

Howell, MI – October 30, 2012 –  Metal Rescue™ Rust Remover Bath, a product from the Workshop Hero™ consumer division of Armor Protective Packaging, is the recipient of a 2012 Automotive Aftermarket Products Expo (AAPEX) Product Showcase award. Product Showcase Awards are announced by AAPEX at its trade show October 30 - November 1, 2012, in Las Vegas.  This award joins five SEMA Global Media Awards given to Metal Rescue™ in 2010
and 2011. 

AAPEX is the largest convention for the Automotive Aftermarket Industry representing the $395 billion global motor vehicle aftermarket. More than 115,000 professionals from around the globe attend, including wholesale distributors, retailers, service chains, jobbers and service professionals.

“With nearly 4,000 votes cast for products in 13 different categories of the AAPEX Product Showcase, we are so proud that Metal Rescue™ was chosen for its safety, ease of use and effectiveness,” said David Yancho, vice president of sales and marketing, Workshop Hero™.  “Winning the AAPEX award confirms the appeal of Metal Rescue™ to consumers as well as retailers.  AAPEX is the premier automotive aftermarket products trade event in the world and it’s an honor to be recognized by this organization and its membership.”

About Metal Rescue™
Metal Rescue™ Rust Remover Bath is a water-based, acid-free, non-hazardous rust-removing liquid for iron and steel.  It is biodegradable, environmentally friendly and safe on the majority of all paint, seals and coatings.  Metal Rescue™ is simple to use, just soak, check and rinse your metal parts.  Metal parts can be restored in 5 minutes up to 24 hours, depending on the amount of rust, type of metal, and temperature of the liquid.  Metal Rescue™ is “safe on everything except rust.”

About Workshop Hero
Metal Rescue™ Rust Remover Bath is one of the cutting-edge products offered by the Workshop Hero™ line. Workshop Hero™ products are clean, safe, easy to use, and are designed to take the “work” out of your workshop.

For more information about the Workshop Hero™ line of products, visit the Workshop Hero™ website at, or contact Cheri Rugh at or (800) 365-1117, ext. 238.