Dorman Accelerates Growth for the Aftermarket -- Highlights From AAPEX 2011
COLMAR, PA--(Marketwire - Nov 18, 2011) - Dorman Products, Inc. (NASDAQ: DORM) returns from the Automotive Aftermarket Products Expo in Las Vegas geared up for 2012 after launching several new initiatives. The focus of the Dorman booth this year was "Accelerate Your Growth," creating value for our customers by growing the Aftermarket. Featured in the booth were hundreds of formerly "Dealer Only" parts released throughout the year as well as key growth categories including Complex Electronics, Diesel, Window Regulators, TPMS Sensors, Brakes, and Control Arms. See pictures from the show and learn more by visiting www.DormanProducts.com/aapex.
Also debuting at the show was our newest tool making it easier to find Dorman HELP!® parts. The Online HELP!® Visual Product Search makes the complete HELP!® product line accessible with the click of a button and is faster and easier to use than a printed catalog. The HELP!® line is composed of light to medium duty do-it-yourself replacement parts. Access the site now by visiting www.FindDormanHelp.com or www.DormanProducts.com.
About Dorman ProductsDorman Products, Inc. is a leading supplier of Dealer "Exclusive" automotive replacement parts, automotive hardware, brake products, and household hardware to the Automotive Aftermarket and Mass Merchandise markets. Dorman products are marketed under the Dorman®, OE Solutions™, HELP!®, AutoGrade™, First Stop™, Conduct-Tite®, renew®, TECHoice®, Symmetry® and Scan-Tech® brand names.
Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in the Company's most recent Annual Report on Form 10-K under Item 1A - Risk Factors.