Tuesday, October 30, 2012

FRAS-LE Promotions Announced at AAPEX

LAS VEGAS (Oct. 30, 2012) — Friction materials maker Fras-le North America Inc. announced the promotion of Kevin Judge and Steffanie Savine at the opening of the 2012 Automotive Aftermarket Products Expo (AAPEX).
Mr. Judge, formerly light vehicle aftermarket sales manager, is now sales manager, national accounts, and Ms. Savine, who had been marketing and sales coordinator, was promoted to marketing and communications manager. Both are based out of the company's North American headquarters in Northville, Mich.
"Kevin and Steffanie are essential components of our North American sales and marketing team. Both played integral roles in the implementation of our Work Truck & Fleet program," said Rodrigo Meirelles, vice president and general manager for Fras-le's North American and European operations. "These new roles for Kevin and Steffanie will help Fras-le better serve its customer base by allowing them to be the bridge between knowing the market's demands and guiding Fras-le's response."
According to Fras-le, Mr. Judge is responsible for driving growth of aftermarket disc brake pad sales to large national accounts. He has been with the company for a little over a year and has more than 20 years' experience in the brake segment of the automotive aftermarket. He holds a bachelor of business administration degre from Northwood University in Midland, Mich., as well as a certificate from the University of Michigan's executive business program.
Ms. Savine is responsible for creating and executing marketing strategies in the North American light and commercial vehicle aftermarkets, Fras-le said, as well as providing the company with critical market intelligence. She holds a bachelor of fine arts in public relations from Wayne State University in Detroit, as well as an associate of liberal arts degree, and has nearly 10 years' experience in the light and commercial vehicle aftermarkets with Fras-le North Amerca.

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