MERA and its members enjoyed a highly successful and productive week at the 2011 Automotive Aftermarket Products Expo (AAPEX), which was held Nov. 1-3 in Las Vegas.
The association began the week on Oct. 31 with a press conference to announce the official launch of Manufactured Again™ – an education and awareness campaign highlighting the environmental, economic and product performance benefits of remanufactured parts.
Distinguished members of the MERA board of directors – including Chairman Michael Cardone Jr., chairman and CEO of Cardone Industries; Vice Chairman Jack Vollbrecht, senior vice president of business development for Remy Power Products; and Directors Selwyn Joffe, president and CEO of Motorcar Parts of America and Paul Schuck, managing director of Undercar Express – joined MERA President and COO John Chalifoux to unveil the new initiative. Visit www.ManufacturedAgain.com to learn more.
Many MERA members continued the successful week with exhibits at AAPEX. MERA remanufacturer members including: Affinia Group, BBB Industries, CARDONE Industries, Delphi Automotive, Motorcar Parts of America, Remy Power Products, Robert Bosch, Standard Motor Products, Undercar Express and Wabco Reman Solutions had exhibits on the show floor. Federal Mogul, Knopf Automotive and Rebuilders Automotive Supply – all supplier members of MERA – also exhibited during the show.
MERA and the Manufactured Again™ campaign also joined the Automotive Aftermarket Suppliers Association (AASA) Know Your Parts® campaign on the show floor, hosting a booth to educate attendees on the importance of quality parts – remanufactured or new – in the motor vehicle aftermarket.
“AAPEX 2011 was incredibly successful for both the association and our members,” said MERA President and COO John Chalifoux. “We look forward to bringing our Manufactured Again™ campaign message to Heavy Duty Aftermarket Week (HDAW) in January and to having an even more significant presence and impact at AAPEX in 2012.”
For more information on about the AAPEX show, contact Tom Rippinger at email@example.com or 248-213-4664.