Monday, November 28, 2011

Sylvania Automotive Introduces New Solid State Lighting Line at AAPEX

LAS VEGAS – At AAPEX earlier this month, SYLVANIA Automotive introduced its all-new LEDriving Solid State Lighting line for today’s enthusiast vehicle owners.  
Featuring a retrofit LED (Light Emitting Diode) light source for dome, map and license plate applications, as well as two daytime running light (DRL) retrofit kits, auto enthusiasts and tuners will soon be able to enhance the interior and exterior look of their vehicles with these high-performance lighting products, Sylvania says.
The SYLVANIA Cool White LEDriving light for dome, map and license plate applications will enable motorists to replace those dingy, yellow incandescent bulbs with a brighter, whiter, sharper light source, the company says. A true plug-and-play replacement that features a color temperature of 6,000K, the product adds a level of sophistication and style to any vehicle’s interior or license plate lighting, according to Sylvania. Available to ship to retail in December 2011, the light source allows tuners and enthusiasts to give their vehicle a unique and modern look in a simple and cost-effective way.  
In addition, Sylvania is bringing to market two daytime running light kit options under the all-new LEDriving product line – in both a light pipe and pixel design. Both models will cover a range of vehicle platforms and will have a dual purpose: adding a unique splash of LED onto the exterior of any vehicle, while also functioning as a position light. These kits offer water intrusion protection so motorists won’t have to worry about water damage caused by rain or car washes, the company adds. Available to ship in late January 2012, these street legal DRLs will create a statement that emphasizes both style and safety. 
“LED is the latest automotive lighting technology trend and it is not only transforming the overall lighting industry but has given us new flexibility in how we can incorporate it into our vehicles,” said Joe Verbanic, marketing manager for SYLVANIA Automotive Lighting. “You are certainly seeing it at the OE level, and now, with street-legal product lines like LEDriving, it will continue to grow and present new opportunities in the automotive aftermarket.”
For more information on the Solid State Lighting line from SYLVANIA Automotive, customers and consumers can visit

Sylvania Automotive Introduces New Solid State Lighting Line

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